Arrow Executive Sales
Full brand identity and website for Arrow Executive Sales, a B2B consultancy that helps companies build winning sales teams. The project included logo design, a custom icon suite, brand typography, motion graphics, and a responsive website — all anchored by the tagline 'set them in motion'.
Year
2023
Services
Brand Identity, Website Design, Icon Design, Motion Graphics
A brand built around momentum
The core concept, set them in motion, became the strategic and visual backbone for Arrow’s identity system across logo, iconography, and digital applications.
Positioning beyond standard B2B consulting
Rather than generic corporate styling, the brand used bold typography, directional forms, and high contrast to communicate confidence, movement, and measurable outcomes.
Responsive platform design
The website was designed to support lead generation and thought leadership, guiding users through services, expertise, and conversion paths with clear hierarchy.
Motion as part of the identity
Animation principles were integrated into the brand system so transitions, reveals, and directional movement reinforced the same strategic message across channels.
Outcome
Arrow launched with a cohesive identity and digital presence that clearly differentiated the business in a competitive B2B market.
