City of Gold Coast
A comprehensive branding and communications project for the City of Gold Coast, delivering cohesive visual identity across infographics, wayfinding systems, signage, and event collateral that reflects the city's vibrant character and diverse community.
Project name
City of Gold Coast
Industry
Government
Role
Creative Direction, Brand Design, Signage Design
Scope
Branding, Infographics, Wayfinding, Signage, Events
A city brand has to work at every scale — from a park sign to a 200-page strategy document.
The City of Gold Coast needed a visual system that could stretch across master plans, community reports, wayfinding, event collateral, and environmental signage — all without losing coherence or Council credibility.
Reusable templates, custom iconography, and a guideline system that outlasts any single designer.
Branding and long-form documents
Master plans, strategic reports, and annual publications all drew from the same typographic and colour logic, so new documents could be produced in-house without drifting off-brand.
Wayfinding and outdoor environments
Parks, transport routes, and civic spaces needed maps, interpretive signage, safety symbols, and navigation systems that worked for locals and tourists alike.
Events, festivals, and public consultation — every touchpoint is a branding moment.
Pull-up banners, flags, transit advertising, social assets, and presentation materials were all produced within the same visual framework, keeping Council communications recognisable across channels.
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