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City of Gold Coast

A comprehensive branding and communications project for the City of Gold Coast, delivering cohesive visual identity across infographics, wayfinding systems, signage, and event collateral that reflects the city's vibrant character and diverse community.

Year

2023

Services

Branding, Infographics, Wayfinding, Signage, Events

Agency

Halfnine Design

City of Gold Coast — scope of work overview

Branding, reports, and long-form documents

Deliverables included branding elements for master plans and strategic reports, logo and guideline systems, custom iconography, and reusable templates across digital and print.

Wayfinding and outdoor environments

We designed maps, interpretive signage, safety signage, symbols, and navigation systems integrated into parks, transport routes, and civic spaces.

Campaign and event rollout

Our team produced pull-up banners, flags, public event collateral, transit advertising, social assets, and presentation materials for stakeholder consultation.

Nature conservation signage and NaturallyGC publications City of Gold Coast infographics

Event and festival collateral Annual report design Pest Management Plan publication Community strategy documents Urban Design Awards 2011 Bold Future Planning Scheme