City of Gold Coast
Council-wide communications and media materials for the City of Gold Coast, spanning libraries, parks, events, corporate, waste, water, and economic development teams. Produced publications, signage, event collateral, infographics, and wayfinding content that kept council messaging accurate, accessible, and consistent.
Project name
City of Gold Coast
Timeframe
2023
Industry
Government
Role
Communications, Content Development, Stakeholder Engagement
Scope
Communications, Publications, Infographics, Wayfinding, Signage, Events
A city brand has to work at every scale — from a park sign to a 200-page strategy document.
The City of Gold Coast needed a communications system that could stretch across libraries, parks, events, corporate, waste, water, and economic development teams — from master plans and community reports to wayfinding, signage, and event collateral — all without losing coherence or Council credibility.
Reusable templates, custom iconography, and a guideline system that lets internal teams produce consistent council communications.
Publications and reports
Master plans, strategic reports, and annual publications all drew from the same content and visual logic, so new documents could be produced in-house accurately and without drifting off-brand.
Wayfinding and environments
Parks, transport routes, and civic spaces needed maps, interpretive signage, safety symbols, and navigation systems that worked for locals and tourists alike.
Events, festivals, and public consultation — every touchpoint is a communication opportunity.
Pull-up banners, flags, transit advertising, social assets, and presentation materials were all produced within the same framework, keeping Council communications clear and recognisable across channels.