No Pong
No Pong is a natural, sustainable deodorant brand focused on reducing chemicals and plastic waste. This project delivered brand identity and packaging that communicate clean living, product clarity, and environmental responsibility.
Year
2021
Services
Branding, Packaging, Brand System, Product Variants
Agency
Halfnine Design
Natural brand positioning
No Pong was positioned as a natural deodorant brand for customers seeking effective, low-tox alternatives with less plastic waste.
Identity direction
The visual language was designed to be clean, playful, and approachable, using bold typography and soft tones to signal wellness and everyday usability.
Packaging approach
Packaging used a minimal, recyclable tin format with circular labels that mirror the product form and support clear shelf recognition.
Variant system
A consistent product system was created across original, bicarb-free, and vegan ranges, each with distinct colour coding within a unified brand architecture.
Result
The outcome is a cohesive identity that clearly communicates natural ingredients, sustainability intent, and approachable product performance.
