No Pong
No Pong is a natural, sustainable deodorant brand focused on reducing chemicals and plastic waste. This project delivered brand identity and packaging that communicate clean living, product clarity, and environmental responsibility.
Project name
No Pong
Timeframe
2021
Industry
Consumer
Role
Creative Direction, Brand Design, Packaging Design
Scope
Branding, Packaging, Brand System, Product Variants
No Pong was positioned as a natural deodorant brand for customers seeking effective, low-tox alternatives with less plastic waste. The packaging and communications had to stand out in a crowded retail environment while staying compliant with health product regulations.
Natural deodorant shouldn’t look like medicine.
Identity direction
Clean, playful, and approachable — bold typography and soft tones signal wellness and everyday usability without feeling clinical.
I was commissioned to design new tin artwork across original, bicarb-free, and fragrance-free variants.