Allconnex Water
Corporate communications and brand stewardship for Allconnex Water, the Queensland Government-owned water and wastewater utility serving Gold Coast, Logan, and Redland councils. Delivered a unified identity, publications, signage, and event content — including guidelines and training that helped internal communications teams produce accurate, on-brand material independently.
Project name
Allconnex Water
Timeframe
2013
Industry
Government
Role
Communications, Content Development, Stakeholder Engagement
Scope
Communications, Publications, Branding
A regional utility serving three councils needed one voice, not three.
Allconnex Water required a unified communications system to represent water and wastewater services across Gold Coast, Logan, and Redland councils. The challenge was not only creating the identity, but ensuring communications teams with varying skill levels could apply it consistently and accurately.
Building capability, not just assets
Corporate stationery, uniforms, publications, environmental messaging, and facility branding were brought under a single visual system. I developed comprehensive brand guidelines and trained Allconnex communications staff to apply standards independently, reducing dependency on external design resource for routine materials.
Public-sector communications are about trust. If the identity looks inconsistent, the service feels unreliable.
Stakeholder alignment across three councils
Each council had existing preferences and approval chains. I worked directly with communications teams and key stakeholders to negotiate a single approach, building trust through structured presentations, clear rationale, and phased rollout that demonstrated progress before full commitment.
Accessible by default
All public-facing materials were designed to meet Queensland Government accessibility standards — clear typography hierarchy, high-contrast colour applications, and plain-language messaging. Inclusive design was treated as a core requirement, not a compliance afterthought.