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About

A swiss-army knife designer and creative across brand, digital, editorial, and motion. I can get on the tools or build teams, workflows, and design systems where none existed.

Six years in-house at Sunland Group as Creative Design Manager — Corporate and e-Marketing. Built the UI library that unified their digital products. Worked across sales, development, and executive teams.

Sustained client engagements with City of Gold Coast, Allconnex Water, Queensland Police, Tourism Queensland, and Queensland Events — public-sector work that requires accessibility, governance literacy, and brand stewardship. Earlier, six years at Hyro leading digital teams on McDonald's, American Express, the Sydney Olympics, and Fox Studios.

Since leaving Sunland in 2019 I've worked across freelance and contract engagements, including ongoing photo, video, and design for Abedian & Co — the successor entity to Sunland. I'm looking for the right next in-house role.

Experience

2022 — Present

Abedian & Co · Freelance

Photo, Video & Design

2014 — 2019

Sunland Group · In-house

Creative Design Manager — Corporate & e-Marketing

2002 — Present

Halfnine

Director & Founder

2019 — 2023

Erni · Contract

Product Manager (UI/UX)

1996 — 2002

Hyro · In-house

New Media Director

Skill Set

Design

InDesign, Illustrator, Photoshop, Acrobat Pro, Lightroom, Figma, Sketch, Canva

Web

HTML, CSS, Tailwind, Astro, Webflow, Framer, MJML, Git

Video & Motion

Premiere Pro, After Effects, Final Cut, Adobe Animate, Lottie

CMS

Contentful, Sanity, Strapi, WordPress, Squarespace

Marketing

Mailchimp, Active Campaign, Klaviyo, Hootsuite, Buffer

Analytics & SEO

Google Analytics, Semrush, Moz, Hotjar, Seoptimer

User Testing

Maze, UserTesting, Optimal, Dovetail

DAM

Bynder, ThirdLight

3D / Architectural

SketchUp, Spline, AutoCAD, Revit, Blender

CRM / Project

Salesforce, HubSpot, Wrike, Monday, Basecamp

Presentation

PowerPoint, Keynote, Google Slides, Prezi

AI & Agents

Claude CoWork & Code, Gemini, Cursor, Make, n8n, Midjourney

References

Jayde Henley-Smith

Marketing Manager · Abedian & Co

0412 599 983
jayde@abedian.co

Soheil Abedian

CEO · Abedian & Co

0414 920 042
soheil@abedian.co

Sarah Dixon

Managing Partner · Urbaine Communications

0418 748 892
sarah@urbaine.au

Kathy Kruger

Manager — Gold Coast Health & Knowledge Precinct

0423 305 307
k.kruger@griffith.edu.au

Bernice Jones

Marketing · City of Gold Coast

0414 180 064
bjones@goldcoast.qld.gov.au

Anthony Rees

Designer & Art Director · Ply

0421 054 794
hello@anthonyrees.com

Anthony Lee

Director · Exintech

0418 989 158
alee@exin.com.au

Robert Dennis

Design Principal · Paloma

0412 835 530
robjdennis@gmail.com

Brad Cain

Partner · goodbehaviour

0478 515 669
brad@goodbehaviour.work

Jarren Nylund

PhD Student (Social / Environmental Psychology)

0410 016 518
jarrennylund.medium.com

Karl Stanton

Director of Engineering, Full Stack Engineer, Technical Leadership, Team Building, Distributed Team Management, Googler

linkedin.com/in/karlstanton/