About

A swiss-army knife designer and creative across brand, digital, editorial, and motion. I can get on the tools or build teams, workflows, and design systems where none existed.

Six years in-house at Sunland Group as Creative Design Manager — Corporate and e-Marketing. Built the UI library that unified their digital products. Worked across sales, development, and executive teams.

In my company halfnine, I sustained long client engagements with City of Gold Coast, Allconnex Water, Queensland Police, Tourism Queensland, and Queensland Events — public-sector work that requires accessibility, governance literacy, and brand stewardship. Earlier, six years at Hyro leading digital teams on McDonald's, American Express, the Sydney Olympics, and Fox Studios.

Since leaving Sunland in 2019 I've worked across freelance and contract engagements, including ongoing photo, video, and design for Abedian & Co — the successor entity to Sunland.