Sunland Group
Corporate communications and marketing production for Sunland Group, a premium property developer. Led production of eDMs, paid and social campaigns, fact sheets, websites, launch events, signage, hoarding, and financial reporting — keeping sales, development, and executive teams aligned through a shared brand framework.
Project name
Sunland Group
Timeframe
2014–2019
Industry
Property
Role
Communications, Content Development, Stakeholder Engagement
Scope
Communications, Marketing Materials, Campaign Content, UI Library
Two work streams. One property group. Five years of campaign and communications output — digital, traditional, and video content for developments across three states.
Project marketing
Multi-storey and townhouse developments need relentless campaign output. I developed and produced eDMs, paid and social media campaigns, fact sheets, websites, launch events, on-site signage, hoarding, and financial reporting — all within the shared brand framework.
Shared digital framework
A reusable system for sunlandgroup.com.au and every project microsite — type, colour, components, and page patterns. One shared language kept sales, development, and executive teams aligned and reduced rework between launches.
